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ISBN: 9780340946497


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Balanced Scorecard

Series: Instant Manager

by Mike Bourne

Category: Law, Business & Economics / Business & Management
Publisher: Hodder Education
Publication date: 28 September 2007
Number of pages: 224

Whether you are finding your way as a manager or you want to enhance the skills you already have, the Instant Manager series is exactly what you need! Written by leading experts, they are inexpensive, concise but above all authoritative guides to the subject at hand. The portable format allows you to carry the book easily to fit learning and development into your busy work life. Based on the 10 most FAQs, each chapter ends with a quick tip that can be taken on board immediately. A handy tear out card covering the most salient points allows you to carry the expertise with you wherever you go. The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool. 'Instant Manager: Balanced Scorecard' includes coverage of the following: - What the Balanced Scorecard is - The strengths and weaknesses of this approach to perfomance management - How to design and implement appropriate measures - How to use the measures to manage -Alternative approaches to performance measurement Backed by the authority of the Chartered Management Institute, this is an essential addition to the manager's library.

Author's Biography:
Prof Mike Bourne BSc & Bcom MBA PhD C.Eng ACMA, Prof of Business Performance, Cranfield School of Management and Pippa Bourne BA MBA MCIM, East of England Manager ICAEW. Both are very experienced authors and editors of 'Measuring Business Excellence' journal

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