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ISBN: 9780340876794


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Business Practice for Therapists

by Nicola Jenkins

Category: Science & Nature / Science & Maths
Publisher: Hodder Education
Publication date: 27 June 2003
Number of pages: 240

An invaluable resource for students and qualified complementary therapists alike, Business Practice for Therapists covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business. Areas covered include: - New and forthcoming legislation affecting the business -Different methods of working and their pros and cons -Drawing up a business plan -Conducting market research -Producing effective promotional material -Dealing with difficult clients -Hints and tips in managing finances effectively -Building your business after the initial launch and keeping it healthy -Key marketing and business terminology, and how to apply these ideas effectively

What the papers say:
A good basis for anyone studying or practicing massage or body work. The book covers everything from health and safety regulations to drawing up a business plan and managing your clients and your aspirations. -- Massage World

Author's Biography:
Nicola Jenkins is Principal of the Tisserand Institute and practices and teaches Aromatherapy, Massage and Reflexology in West London.

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