by Malcolm Surridge , By (author) Tim Chapman
Category: Law, Business & Economics / Business & Management
Publisher: HarperCollins Publishers
Publication date: 20 July 2005
Description:
This full-colour textbook provides comprehensive coverage of the new AQA Applied Business AS Level. It includes a CD-ROM that provides virtual work experience and interactive games. Introduction Unit1: Investigating Business Unit 2: People in Business Unit 3: Financial Planning and Monitoring Unit 4: Meeting Customer Needs Unit 5: Business Information and Communication Systems Unit 6: Developing a Product Unit 7: Career Planning Index
What the papers say:
"The quality of the book is excellent, with colour to add interest. The case studies and examples are all up-to-date and interesting as far as we can see, and they will certainly aid classroom discussion." Lisa Cooper
Author's Biography:
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
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